Business Growth: The Enlightened Approach

Business GrowthFinally! A sure-fire method for business growth which eliminates the guesswork

  • Why is there no predictable business growth strategy?

After 30+ years as a business growth expert and business coach working with companies of every type and size, as well as reading extensively in every imaginable business publication, it is not only clear, but obviously so, that everyone who runs a business wants it to grow, be profitable and prosper. After all, why have a business if it doesn’t do that?

Given that reality, one would think that every business school and every so-called expert in the field of business would teach a sure-fire method, which, if followed, would guarantee successful business growth. You would expect that method to predict more customers for the business, successful marketing, a strategy for increased profitability and, as a bonus, happy and motivated employees.

  • Welcome to the real world

Unfortunately, none of that is a reality. Most managers struggle to develop a coherent business growth strategy and are frustrated in achieving the success they desire. The Small Business Administration reports that 80% of all new businesses fail in the first 5 years and of the ones that do survive, another 80% fail in the next 5 years. According to the latest Gallup Poll, http://news.gallup.com/topic/employee_engagement.aspx 50% of the full-time workers in the Unites states are “checked out,” meaning they just go through the motions at work with no real commitment to be a true contributor to the company’s goals. Another 20% are “actively disengaged,” meaning they intentionally work to sabotage the company’s goals with their attitude and behavior.

Part of the reason is that business managers keep relying on the same strategies to grow their businesses as they have done for dozens of years. And, occasionally, it works, for other reasons and not because of the ineffective strategy, which just causes these same managers to go back time and again. Most business growth planning relies on a SWOT analysis. https://en.wikipedia.org/wiki/SWOT_analysis Organizations analyze their Strengths, Weaknesses, Opportunities and Threats and develop a detailed business growth strategy based on their findings. Sound familiar?

  • The good news

We have developed a sure-fire method for business growth which eliminates the guesswork. It works just as sure as the sun comes up in the morning and goes down at night. It’s not a theory, it’s a practical process that has been proven in hundreds of companies. And the best news of all is that it is incredibly simple. All you have to do is to create, throughout your company, a group of enthusiastic, confident, optimistic, appreciative and happy people who work together on behalf of a future they have all committed themselves to!

Sound too simplistic? That’s the greatness of it. While the philosophy is indeed simple, the challenge is in implementing it. As with all strategies, the real work is where the rubber meets the road.

  • Here’s one way of looking at this:

In explaining why this simple formula really is the key to business growth and success, I’m fond of using the metaphor of an oar-powered boat in the middle of the ocean. Given the statistics from the above quoted Gallup Poll, 70% of the employees on the boat have little or no enthusiasm in putting their oar in the water. To make matters even worse, the vast majority of employees in companies really have no idea where the company is going.

If you ask most employees: what’s the purpose of your company? The most common answer will be, after some hesitation to think about it, “I guess, to make money!” Then if you ask them, for whom? The logical answer will be, “for the owners or stockholders.” Think about it: how enthusiastic would you be working for a company where the objective is to make money, for somebody else?

The result is that the metaphorical boat in the ocean just drifts along with no real direction and no real velocity.

  • Consider our approach to business growth

Now, imagine if all those same employees put their oars in the water and they all enthusiastically started rowing in the same direction. Can you see how that boat will fly through the water with incredible velocity? That’s exactly why the strategy we provide you is a sure-fire method of creating and sustaining successful business growth.

  • The challenge is in implementing this approach

To implement this growth philosophy, you must first note that it consists of two components:

  1. A group of enthusiastic, confident, optimistic, appreciative and happy people,
  2. Who work together on behalf of a future they have all committed themselves.

The second component requires the leadership of your organization to get clear about your vision for your organization. Most leaders have, at best, a 5-year objective or goal. This is not a vision. For a full discussion of what it means to have a “vision” please visit and read Chapter 19 of Unshackled Leadership. You can get your copy at: https://enlightenedbusinessgrowth.com/products/

Where we can really help is in implementing the first component. There are many approaches to team building and it is the focus of what we have been doing for 30+ years. If you’re ready to take action and implement our approach to business growth, give us a call @ 949-542-6830.